Web Design Collection

Overview

This collection showcases a range of websites I’ve designed across industries including arts & culture, tech, and professional services. Each site was an opportunity to turn insights into architecture, ideas into systems, and business objectives into clear, engaging digital experiences.

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While each brand and audience was unique, the process remained consistent: deep listening, strategic thinking, and rigorous execution. From early stakeholder interviews to final developer handoff, I led each project with a user-centered mindset and a sharp eye for design.

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Design thinking

The Process

Across all projects, I followed a repeatable design process that ensured clarity, usability, and brand alignment:

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Stakeholder Interviews – Uncovered key business goals, audience needs, and internal pain points
User Personas, Goals, and Brand – Defined who we were designing for, what they needed to accomplish, and how the brand should show up in their journey
Information Architecture – Created a clear, scalable structure tailored to each user journey
Wireframes – Rapid prototyping to establish flow, hierarchy, and content strategy
Testing (when applicable) – Used prototypes to gather early feedback and refine flows before high-fidelity design
Concept Development – Visual exploration aligned to brand tone, industry context, and technical requirements
High-Fidelity Design – UI design across all breakpoints with accessibility and responsiveness built in
Prototyping – Interactive click-throughs for user testing and stakeholder alignment
Developer Handoff – Final UI kits, design systems, specs, and QA support through implementation** – Final UI kits, design systems, specs, and QA support through implementation

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My Role

I served as the creative lead and hands-on designer across all phases:

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Conducted stakeholder interviews and synthesized insights into strategy
Created personas and mapped user journeys
Developed site architecture and wireframes
Designed and refined all visual concepts and interfaces
Built responsive, accessible design systems
Delivered dev-ready files and collaborated through handoff

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These designs are showcased together as a systems-driven collection—each solving different problems, but built on the same philosophy: clarity, usability, and connection.

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Finished product

Designing websites at scale requires more than good visuals. It demands structure, logic, and the ability to listen well. These projects reflect my approach as a strategic designer—one who doesn’t just deliver a homepage, but a foundation for how a brand lives online. Whether I’m designing for a museum, a SaaS tool, or a civic platform, the goal is the same: make it easy, make it elegant, and make it matter.