MD Wound

Overview

MD Wound was created to break off from an existing plastic surgery practice and establish a new brand focused entirely on physician-led wound care. The mission: deliver advanced care directly to patients in their homes and expand services throughout Southern California.

‍

To succeed, the new brand needed to build credibility with both patients and referring partners—especially Primary Care & Specialty Physicians, Assisted Living Facilities, Home Health Agencies, and Discharge Planners. The ask was simple but ambitious: launch a full brand identity, website, and client-facing portal that reflected expert care, accessibility, and trust.

‍

Design thinking

We partnered with MD Wound to craft a modern healthcare brand built on clarity, compassion, and clinical authority.

‍

Brand Identity: We developed a new name, visual system, and messaging framework to position MD Wound as a physician-led provider bringing hospital-grade care into the home.
Website: The site was designed to serve multiple audiences—patients, families, and referral partners—with clear service explanations, intuitive navigation, and strong calls to action.
Client Portal Planning: We laid the foundation for a future online portal to streamline referrals, monitor healing progress, and improve care coordination.

Finished product

MD Wound launched with a clean, professional brand and a digital presence tailored for growth. With a clear message and user-friendly platform, they are now equipped to expand across Southern California, attract high-quality referrals, and deliver expert wound care wherever it’s needed.